Will Panayiotis Catto is a British-Cypriot Designer and Creative with a background spanning film, editorial, and advertisement.

Experience
Universal Pictures (2024 - present)
MUBI (2023)

Awards/Press
It’s Nice That, Ones to Watch 2025
The Design Kids, Portfolio Winner 2025
D&AD, New Blood Portfolio Winner 2024


Clients
Crumb, Deb Never, Still Woozy, Laufey, Wallows...



willcatto@icloud.com

AVERAGE BOYS SS25ART DIRECTION, GRAPHIC DESIGN
Average Boys, a London-based culture brand grounded in queer identity and subcultural storytelling, requested a teaser OOH campaign alongside a suite of digital and social media assets for their Spring/Summer 2025 collection.






Creative Direction Jordan Sloan & Chris Ashley
Graphic Design Will Catto
Photography Jesse Glazzard & David Reiss
Styling Way Perry