Will Panayiotis Catto is a British-Cypriot Designer and Creative with a multidisciplinary background spanning fashion, film publicity, editorial design and art direction.
AVERAGE BOYS is a London-based culture brand grounded in queer identity and subcultural storytelling.
For the Spring/Summer 2025 campaign, I joined the team as Junior Art Director for both OOH and social creative. The campaign draws visual, emotional, and social cues from 1980s gay subculture, infused with nods to vintage porn magazines and the aesthetics of mass consumer advertising, reimagined through a contemporary queer lens.