Will Catto is a British Cypriot designer focussing on editorial design, art direction and advertisement.

Growing up between Tokyo and Singapore, Will is now based in London. Currently working at Universal Pictures, Will has previously designed in-house for MUBI, and for clients including Crumb, Deb Never, Still Woozy, Laufey, and Wallows.

Will’s work has been awarded by D&AD, The Design Kids, and the Student Publication Association.

NBC UniversalCAMPAIGN STRATEGY, MEDIA PLANNING, CREATIVE DIRECTION
Sofia Coppola Archives is a proposed marketing campaign focusing on OOH advertisements and earned media partnerships with platforms including DAZED and The Face. The pitch includes a proposed campaign identity, title treatment, examples of OOH and editorial advertisements, a film positioning deck, content delivery calendar and project timeline.

The project was approved by NBCUniversal's Trade, Publicity, and Theatrical Marketing Managers and resulted in a graduate job offer from the Universal Pictures Marketing team.